The Egyptian Tourism Promotion Authority has launched a new online campaign to promote the Egyptian tourism destination in the Arab market, in collaboration with the global platform WEGO, one of the most prominent search and online booking engines in the Middle East. The campaign will continue until June 2026, as part of the implementation of the international promotional campaign under the slogan "Egypt... Unparalleled Diversity."

It added that the campaign aims to achieve more than 500,000 tourist reservations and attract at least one million travelers from the Arab market to the Egyptian destination, with a focus on providing content that meets the aspirations of Arab tourists to combine culture, entertainment, and a comprehensive experience.